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Overview For my Introduction to Marketing class we completed a project that gave us an understanding of how to conduct Marketing Research. We were asked to pick two companies in our chosen industry to analyze and compare. For each company we did research through conducting interviews from both professionals and customers. After building a strong understanding of the industry and target market by completing over 28 customer interviews and 10 professional interviews, and collecting information from over 50 websites/articles, we built a business plan for a potential third business. Check out my paper to see my findings on the Indoor Plant Industry!!
Skills Learned
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